Marketing may be fairly a new word to some. Some time ago, many did not even understand what it means and what it is all about. Still, there were a lot of new skills: marketing, public relations managers and merchandisers. How can you not get confused? Let's try to understand as to what is marketing. Marketing is a product of a market economy and the age of consumption. When there were monopolists, talk about marketing did not occur.
People bought what was on the shelves. Everything was simple. But with the development of market relations, the number of products has grown too many times. Different companies produce comparable products. How do you get a buyer to buy your product rather than the products of competitors? And then there is marketing, which observes what the customer likes and dislikes. You have to learn it and bring their products to the requirements of the consumer’s likes.
The logic is simple, if the product buyers are satisfied, he will buy that product. Thus was the marketing. What else is marketing? Example of clever marketing is a set of measures that are implemented at all stages of the product, from creation to laying out on the counter store. In addition, comes after sales service. Through marketing, the company as the manufacturer can establish relationships with their customers, thereby improving their products.
Basic principles of marketing fit into the theory 4Ps: i.e. Product - (goods or service), Price – cost, Place - a way to spread and Promotion - advertising, public relations and sales promotion. Also, there is a fifth item called “People” (customers, the target audience). The theory of 4P (5P) is rather versatile, and suitable for any product. This is the base, or rather the foundation of marketing. Of course, every place has its own nuances.
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